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Every business needs an effective process in tracking and managing prospects because leads are very crucial in terms of sales. Lead management can effectively be done with Streamline even from collection up to lead nurturing.
Lead generation
Businesses create consumer interest and inquiry into products or services through a range of marketing tactics. These often include blog posts, advertisements, white papers, social media, events, and PR campaigns.
Customer inquiry and capture
Consumers of marketing respond with interest and their data is recorded. This creates a sales lead.
Filtering, grading, distribution, and contact
Leads are sorted by the validity of the request, prioritized based on likelihood of becoming a customer, and then dispersed to sales reps to be contacted. Depending on the size of your marketing program, a lot of work can go into defining how to accurately categorize and sort individual leads.
Lead nurturing
Leads are sorted by contacted or uncontacted and scheduled for follow-up processes. They may be put into drip-marketing campaigns, or followed-up with on the phone by a company rep.
If the process ends with a sale, the lead has successfully traveled down the sales funnel and emerged as a customer. But the work doesn’t end there. Follow up is critical to maintaining high levels of customer satisfaction and sales efficiency.
Opportunities For Your Business:
Helps organize leads
Facilitates rapid response time
Appropriate lead distribution in a timely manner
Allows real-time tracking of leads for prioritization
Helps build & maintain relationships to facilitate future sales