BENEFITS OF TEXT MESSAGING IN BUSINESSES:

It is a direct & immediate channel
with a read rate of 97% within 15 minutes delivery, you can be reassured that your time critical messages will be read almost instantly. A significant 45% of SMS campaigns generate a successful ROI, reaching over 50% when combined with other popular channels such as email and social media.

Uses shortcodes to simplify responses
Allow your customers make the first move by adding a shortcode or keyword to print collateral, advertisements and advertising boards as well as social media. This strategy allows your customers to become familiar with a brand’s code and keyword and are more likely to interact and respond.

It can support and integrate with other channels
It is important that all channels work well together within the marketing mix and SMS is no exception. SMS is a great standalone channel, however it also has the ability to enhance and support other marketing mediums.

Reach customers at a personal level
SMS is a great channel to get feedback from your customers via surveys. Research shows that on average 31% of consumers will respond to a survey via SMS with the average response time for users being just over 5 minutes.  This means you can get great results in a short period of time.

Increase customer engagement
SMS enhances your brand as you engage with your customers across the entire customer lifecycle. Businesses should remember to vary the type of content they send out - while customers may value updates and news on forthcoming developments within the brand, this information is best delivered via email where longer, more creative messaging is more appropriate.